Tradition meets innovation: The Schildkröt brand has been recognized for its comprehensive sports and leisure expertise. Schildkröt was awarded the seal of approval for “excellent brand quality” by the renowned jury of the Plus X Award. This recognizes the company as an outstanding brand that has stood for reliability, versatility, and the joy of movement for over 100 years. The jury particularly emphasizes the balance between tradition and innovation: Schildkröt knows how to combine its historical roots—for example, as a manufacturer of the classic table tennis ball—with modern product worlds such as skateboards, outdoor play equipment, and home fitness equipment. The brand also sets trends in the sports and leisure sector with sustainable packaging concepts, contemporary design, and a targeted approach to recreational and amateur athletes.

Jury quote:
“Schildkröt shows that excellent brand quality comes from consistency, continuous development, and a genuine enthusiasm for exercise. The brand stands for intergenerational fun in games and sports with substance.”

With a wide-ranging portfolio for young and old and a clear focus on quality, functionality, and target group relevance, Schildkröt now inspires active people around the world—indoors and outdoors. The basis for this success: robust materials, practical product development, and a fair price-performance ratio. The Plus X Award underscores Schildkröt's position as a strong brand with heart, history, and a future.